Concept: Have you ever noticed how amazing the universe of fruits is?
We have; vibrant colours, unforgettable scents, vitamins, rich extracts, and how they easily make us happier and healthier without we even notice. For those and many other reasons, we decided to create a brand that could bring all this entire world of benefits to your skin daily.
Our ingredients: We use ingredients sourced from fruits. Our products are highly-moisturising and smell deliciously good. Our formulas are filled with different types of vitamins, fruit extracts, essential fatty acids, fruit waters and a lot of good stuff.
Say "No" to petro-based cosmetics, animal sourced ingredients, artificial colours, synthetic fragrances and harmful chemicals.
Say "Yes" to fruit-based cosmetics, clean ingredients, cruelty-free products, natural flavours and a lot of clean beauty.
The Name: Fructose is the sweetest of all natural sugars and it is used in cosmetics as humectant, flavouring and skin conditioning agent. We found in "Fructose" the perfect word to describe all our love about the fruit theme!
Why fruits?
• Sustainable sources: We don’t need to damage the nature to obtain these ingredients, we can collect them and the source will be there untouched, allowing us to get more and more when the nature is ready to produce it.
• They are edible: Differently from some herbs and plants, most of the fruits are edible, which means If we can eat them, we can simply apply them on the skin without excessive worries.
• Safe profile: Fruits are safe to be used in cosmetics and a better choice over products formulated with harsh chemicals.
• Vitamins, vitamins and more vitamins: Fruits are an important source of vitamins, and cosmetics formulated with fruit extracts bring a lot of benefits to the skin. Vitamins play an essential role in skincare products due to their antioxidant power that help prevent the oxidation process maintaining a glowing skin appearance.
• Multiple benefits: Fruit derived ingredients have multiple benefits to the skin. While oils contain essential fatty acids that keep moisture and prevent water evaporation, extracts contain a higher level of antioxidants and other components that are really beneficial to the skin. Fruit water can replace regular water in a variety of formulations and will add rich botanical properties to the products. Fruit water + fruit oils when applied concomitantly to the skin, they slightly emulsify and create a protective barrier that is a powerful and sustainable "palm oil-free" solution as a daily moisturizer. Fruit powders work as amazing exfoliators or gently add colour to cosmetics in a safe way that can replace artificial pigments. Fruit enzymes are effective ingredients that help to soften and renew the skin cells. Surfactants/foaming agents derived from coconuts are extremely gentle and the mildest of its kind, they are effective, non-irritating, will not strip away skin's natural oils and give a conditioned and soft feeling. Natural flavours contain extractives obtained from fruits and add the most delicious scents that we cannot obtain from essential oils and are a perfect replacement for synthetic fragrances.
The power of fruit for the benefit of beauty!
